Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. * 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking. * The Pricing Uncertainty Principle: All prices are malleable. * The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work. * The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets. The Personal MBA by Josh Kaufman, 1 bestselling business author A world-class business education in a single volume. The Personal MBA explains concepts such as: The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume.

His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Josh Kaufman founded as an alternative to the business school boondoggle.

You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy.

The personal mba by josh kaufman